As I was walking through Tokyo Station the other night, I happened to see a familar face starting out at me on an advertisement for some condos:

It’s pretty interesting what celebrities will attach their images to in Japan. I can only imagine how much she was paid for this, and I doubt very highly you’d see her face on a condo ad in any western country.

That being said, we seem to have moved into an era of celebrities unabashedly grabbing every single dollar they can get through maximum leveraging of their brand. I think there used to be a bit more restraint about this, but the idea of A-list celebrities “cheapening” their image by attaching it to any product seems to have disappeared.